![]() While it's one of the oldest forms on online marketing, it's also one of, if not the most, effective ways to turn your contacts into customers. ![]() Sends automatic nurture to your leads, generating passive income so you can focus on getting other tasks done.Įmail marketing is a digital marketing strategy in which emails are sent consistently to an opted-in list of customers and prospects, also known as email subscribers. ![]() Gets automated feedback that leads to improved services and increased engagement and sales.Re-engages abandon cart customers, so there are no lost opportunities.Creates more revenue by tapping into opportunities with your existing, happy customers.Captures new leads and prospects so you can take advantage of your website traffic.By the time you’re done reading this, we’re confident you’ll be able to put together an email marketing strategy that: If you're a marketer, marketing manager, or just wearing a marketing hat, we put this guide together with you and people like you in mind. We’ve seen first-hand the benefits and ROI email marketing has to offer, and we know that more businesses would be using it if they found an email marketing tool that works for them and an easy, digestible way to take in tips, steps, and tactics before sending their first campaign. Having a direct line to reach your audience, using tailored email marketing campaigns is invaluable. Plus, your email list is full of people who have opted-in and want to hear from you. With stats like that, it isn’t just cost-effective, it’s 100 percent worth what you put into it. We know it can be daunting and often overwhelming, but for every dollar spent on email, you get $42 in return.
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